Project Management
Technical projects oftentimes are complex. By creating smaller tasks, assigning resources and reviewing timelines, these larger projects are easily tackled. I have worked on two major website rebuild projects (over 1000 pages), as well as redesigning a Find a Doctor (provider and practice) section. In addition, I've managed the implementation of a CRM and marketing automation system by establishing data standards and best practices.
Website Management
Managing a website means the martech leads understands the entire stack associated with websites - from SEO, SEM, CMS, vendor relationships, product release schedules, graphic design, content marketing, social media, website analytics, etc. Each piece must be accounted for in a website both achieve the organizational goal, but to also work efficiently for the marketing and technical teams.
Marketing Autmation / Customer Journeys
Creating workflow rules and paths is a key element of marketing automation. I enjoy collaborating with others in the organization to identify the journey and then technically figure out how to meet this criteria within the system specifications/constraints.
Customer Relationship Management (CRM)
Within the marketing department, there are many entry points with a lead. In my current role, our organization connects both from B2B and B2C. Working within a hospital, the data objects and fields may often be complex, but our team has remained flexible and agile as we've crafted the data standards. Striving to stay current and up-to-speed with the latest details, I have attended multiple webinars, educational series and trade shows for the CRM.
Information Visualizations
In addition to understanding websites, CRMs and Marketing Automation tools, I oversee an information visualization tool that makes sense of the data and insights. This tool easily spots patterns to help us review our organizational strategy.
Next Steps...
For more information, please contact me.