Website
- ~1000 page website rebuild
- Revamped Find a Doctor section with new template for practices and improved template for providers
- Redesigned homepage with more focus on searching for Find a Doctor, presenting patient stories and events
CRM
- Setup new CRM for marketing and community outreach
- Review data standards and data quality
- Backup system using Sandboxes
- Review business process and flows for efficiencies in automation
Marketing Automation
- Develop sync from marketing automation tool to CRM on organization website
- Develop email marketing newsletter template
- Setup welcome journey
- Create monthly newsletter journey that sends based on optimized send times
Information Visualization
- Connect data sources from CRM and Google Analytics to information visualization tool
- Review organizational data against market share areas to identify strategic initiatives