- Develop and manage martech stack: website, crm, intranet, email, search tools, information visualization tools, analytics tools
- Manage project timelines, budgets and resources
- Collaborate with internal stakeholders and departments, as well as manage both vendor and agency relationships
- Languages: HTML, CSS, jQuery
- Backend knowledge: Sitemap XML, Robots.txt, SEM, SEO
- Retainer management with vendor
- Governance
- Center of Excellence
- Deduplication
- Tracking contact touchpoints: call line, forms, vents
- Governance
- Templated email approach
- Automated sync of data from CRM
- Journey building
- Languages: AMPscript, SQL
- Content Management Systems: Sitecore, WordPress, Claromentis (Intranet)
- Domain Registrar and Hosting: GoDaddy
- Search: Bing Custom Web Search, Bing Autosuggest Tools, Bing Webmaster Tools, Google Search Console, Swiftype
- Event Tracking: Google Tag Manager
- Analytics: Google Analytics, SEMRush
- Ads: Google AdWords, Microsoft Advertising
- Customer Relationship Management Tools: Salesforce Sales Cloud, DataLoader, Cloudingo (Deduplication)
- Marketing Automation Tools: Salesforce Marketing Cloud, Eloqua
- Information Visualization Tools: Tableau
• Project Management Tools: Basecamp, Slack
• Development Sprint Tools: Jira